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Marketing Specialist
Pathway: Arts and Communications

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Communications and Marketing Director

A communications and marketing director/manager develops detailed marketing strategies for a company. By determining the demand for products and services offered by a company and its competitors a communications and marketing director/manager can identify potential customers.

A communications and marketing director/manager develops pricing strategies and maintains customer satisfaction while assuring the company is able to make a profit. Most communications and marketing director/managers oversee the account, creative, and media services departments of an institution. Some do direct marketing programs to targeted audiences.

Career Profiles

There are 2 career professionals currently listed with this occupation.

The STC occupation descriptions are taken from the Choices software. Choices was created by Human Resources Development Canada (HRDC). HRDC is the registered owner and Bridges.com Inc. is a registered user of the trademark Choices. The Iowa Center for Career and Occupational Resources (ICCOR) is the holder of the statewide license for distribution of Choices products in the State of Iowa.

 

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