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Challenge Question Number 2 for Publisher / Executive Editor #1008Related Subject(s):Marketing/Merchandising Related Soft Skill(s): Decision Making Locating Information Analyzing Information Describe a typical "challenge" encountered in your work: I currently publish a magazine. I am toying with the idea of starting a new magazine. We do all order processing, accounting, marketing and shipping inhouse. That means we have an "infrastructure" for selling magazines already in place. Because of this existing infrastructure, we could start a new magazine for less.
Clearly describe what you expect from the students: We hire you as a consultant to help us choose a new magazine title. Most of our employees are in their 40's or 50's. We want you to give us ideas from a younger person's point of view. What is your suggestion about what new magazine we should start? Although our current publication is a computer magazine, the new one does not have to have anything to do with computers.
In order to give the teacher some guidance in evaluating the student's project(s); list some tips that may help to assess the student's work: · Where would we find material for the magazine? · Who would advertise? · How would we get subscribers?
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