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Challenge Question Number 1 for Publisher / Executive Editor #1008

Related Subject(s):
Marketing/Merchandising
Mathematics
Related Soft Skill(s):
Collecting Information
Analyzing Information
Decision Making
Learning New Ideas
Reasoning

Describe a typical "challenge" encountered in your work:
We want to know how we can increase the number of subscribers to "Handheld PC Magazine" in a cost-effective, profitable way. (This is a fundamental question in any business. How can you increase sales while controlling spending?)

Clearly describe what you expect from the students:
We hire you as a consultant. How can you increase sales of the magazine while controlling spending? What would you need to find out in order to determine if the ideas you come up with are practical?

In order to give the teacher some guidance in evaluating the student's project(s); list some tips that may help to assess the student's work:
Answers might include,
1) Distribute the magazine at Wal-Mart.
2) Send a mailing to all Handheld PC owners. How much will each of the above cost in materials and work hours? What costs are included in the expansion? Does the added expense surpass the anticipated profit? Will the cost of the subscriptions increase? Decrease?

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